The ADVANCE Team

Sara is a professional consultant and administrator working with a variety of healthcare initiatives and acquiring experience within academic medical centers, the federal health care system, community hospitals, cancer centers, rural health care networks, and physician practices. She has:

• Consulted, managed, and coordinated strategic initiatives involving cardiology, radiology, women’s health, primary care, and physician practice management
• Demonstrated expertise in business and financial planning, project management, entrepreneurial, workflow analysis, management, quality improvement, cost savings, and new revenue delivery skills
• Developed an exceptional reputation for revenue generation through business development, reengineering, grant writing and reimbursement reviews
• Acquired expertise in radiology and cardiology information system and PACS (picture archival communication) planning
• Built and managed physician practice networks for primary care, cardiology and women’s health overseeing operating budgets in excess of 10 million dollars
• Obtained solid financial planning experience as Director of Managed Care and Financial Planning Specialist
• Lectured for American College of Cardiovascular Administrators, American Radiology Healthcare Administrators and Superior Consultant Company
• Published in Journal of Cardiovascular Management, Radiology Business Management Journal, and Advance For Imaging and Oncology

Georgann Bruski, RTR, LRT, CVT
Executive Vice President for Radiology and Cardiology Services
Principal Consultant

Georgann is a professional and accomplished consultant, and cardiology and radiology program expert. She has managed several of the largest programs in the country and has extensive clinical, technical and vendor expertise. Georgann both “walks the walk” and “talks the talk”. She is currently the Director of Cardiology at the Beth Israel Deaconess Medical Center. In addition, Georgann:

• Managed the largest radiology department in the United States at Massachusetts General Hospital.
• Is a former vice president for the largest OEM manufacturer in the United States, which provides x-ray equipment to cardiac catheterization laboratories.
• Is a former Vice President of radiology consulting services for a national consulting firm.
• Was interim manager for radiology services at a major metropolitan hospital in New York City.
• Managed multi-hospital cardiac catheterization laboratories in Boston and Los Angeles.
• Has expertise in pediatric radiology (former pediatric x-ray technologist) and cardiology.
• Is a recognized leader in cardiac catheterization laboratory imaging systems.
• Has published in Cath Lab Digest and Health Management publications.
• Lectured for the American Healthcare Radiology Administrators, Health Management, the American Society of Radiological Technologists, and the Society of Cardiac Interventional Professionals – to an audience of more than 2,000 people.

Joseph P. Carrozza, MD
Medical Director, Interventional Cardiology
Associate Professor, Harvard Medical School

Dr. Carrozza is the Medical Director for Interventional Cardiology Services at the Beth Israel Deaconess Medical Center in Boston, Massachusetts. He is on the faculty of Harvard Medical School as an Associate Professor. Dr. Carrozza is also a Principal Investigator for numerous companies.

Casey Norton
Senior Consultant and
Vice President for
Marketing and Planning

Casey brings the tools, strategies and techniques to each project that healthcare organizations need to maintain a healthy bottom line. Through his real-life experiences with Albany Medical Center, Guthrie Clinic, and Bowman Gray Medical Center, in addition to a host of others, he has learned what works, what doesn’t, and why. Together our team provides expert insight into marketing and healthcare that you will not find elsewhere. Casey has:

• Identified business lines that can produce the most profitable business quickly.
• Tied together branding and Internet strategies.
• Developed programs to appeal to seniors through values based market segmentation.
• Created and implemented business plans for Centers of Excellence.
• Managed campaigns to change public perception and create a new brand for a number hospitals.
• Coordinated service innovations to boost customer satisfaction, including MDs.
• Integrated quality improvement into a marketing strategy.
• Developed tactics to measure return on investment for all marketing efforts, including the Internet.
• Identified consumer strategies to grow market share through second opinions.
• Lectured at the Union College Graduate Program in Healthcare Management.

James B. Medendorp
Architect / Affiliate Partner
Facility Planning and Design

Jim is a Manager in the TriBrook Healthcare Consulting practice of American Express, Tax and Business Services, a strategic business partner of Advance Healthcare Consulting. He is a trained architect with over 10 years of healthcare consulting experience. Jim’s experience includes working with numerous healthcare organizations to develop strategically based, operationally driven, and cost effective facility master plans and detailed functional programs.

Recent experience include:

Recent clients include: